Text image: Why SEO and social media are crucial to your new business

Why SEO and Social Media are crucial to your new business

When you started your new business, you were probably full of hope that people would snap up your amazing product or service. But then reality hits. Your offering is still fantastic, but nobody knows it’s there. Search Engine Optimisation (SEO) and Social Media are both cheap, effective ways to start making a name for yourself. 

SEO aims to improve your website’s visibility and position in search engine results pages (SERPs). This is a slow process, achieved using various tactics including creating great content, getting good quality back links, and conducting keyword research.

Social media allows you to interact with your audiences, increase brand recognition, and increase website traffic.

Businesses must have an online presence to be competitive and reach potential customers in the digital era. Actively working on raising your search engine ranking and interacting with your audience on social media is key. 

Let’s take a look at the benefits of SEO and social media, how to use the two together and how they can benefit YOUR business. 

Benefits of SEO

SEO increases a website’s visibility on search engine results pages, which may attract more visitors and potential customers. Being at the top of search results can imply that your company is a trustworthy and authoritative source in your industry. This helps build credibility and trust with your audience.

Because users are more likely to interact with a website that appears at the top of search results, SEO increases website traffic and can increase conversion rates. Additionally, through analytics, SEO can offer useful insights into customer behaviour and preferences, enabling businesses to adjust their marketing strategies as necessary.

Because SEO increases the visibility of a company’s website among potential customers, businesses have a greater chance of generating leads and sales. By making your website search engine-friendly, you can also establish yourself as a credible authority in your field, improving your reputation and drawing in more clients.

Benefits of Social Media

Your ability to interact directly with your audience through social media can increase engagement and brand loyalty. Additionally, it gives you a chance to show your personality to potential customers. After all, people buy from people. Links and content you share can increase traffic to your website, increasing brand awareness. 

Social media platforms give companies and their clients a direct line of communication, enabling in-the-moment interactions and customised responses. This can lead to increased customer satisfaction and loyalty, as well as useful feedback – both positive and negative! 

Businesses can use social media to target particular audiences with relevant content and advertisements. This can boost sales, grow followers, and improve conversion rates. Social media analytics give businesses insightful data on consumer behaviour and preferences, enabling them to develop data-driven marketing strategies.

Integration of SEO and Social Media

SEO and social media are very different approaches to online marketing. Used together, they will be notably more effective. Social media is very much an “instant hit”. People see it as soon as you post, and if they don’t take action immediately, they are unlikely to do so.

Whereas SEO is a slow build. Content remains on your website and can be found by those looking for that information for years to come. The ultimate goal of SEO that your ideal customer will find you, rather than you going out looking for them. 

Consistency is key

Consistent branding and messaging is crucial to a new brand. You must make sure that everything online such as your website, social media accounts, and presence in online directories sends the same message. Consistency in logos, colours, and image style all contribute to building a powerful brand identity.

Update consistency is equally crucial. Regular social media updates remind people that you’re there. Adding fresh, relevant content to your website can boost its search engine rankings and increase traffic. This can then be shared on your social media to drive traffic to it and let your customers see that your website is a helpful resource.

Sharing your content will also help you to build back links. Have you ever been inspired by an article and written your own version of it, linking back to the original? Many people do and it’s a great way to show search engines that you are an expert in your field who provides information that people need. 

The importance of conducting keyword research for SEO

When producing content to improve your website SEO, keyword research is crucial. You can modify your content to meet the needs of your target audience and increase organic traffic to your website by determining the most pertinent and well-liked keywords in your industry.

It is equally important to target keywords that are easy to rank for when you first start out. If your post is competing with multiple websites with high domain authorities, it is unlikely to rank well in search engine results. A tool like Keysearch can help with this.

It’s important to create social media and content strategies that align with your target market and corporate objectives. Your online visibility and engagement will rise as a result, bringing more visitors to your website and raising its search engine rankings. 

A little tip from us: Aim to post three times a week and create and schedule a month’s worth of content at a time. This will stop the task from feeling overwhelming. You can then share additional content as and when you have something relevant to say. 

If you’d like some help with developing a SEO and social media strategy that will help your business to be seen, get in touch! Our marketing masterclasses are a cost-effective option that teach digital marketing to small businesses, as well as providing essentials like brand photos for you to use on your website and social media. Don’t have a website yet? We can help with that too!

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